Speaking of business, Ms. Swift will do hers–performing a concert in Tokyo on the 10th– and then fly to Las Vegas for the Super Bowl on the 11th. The game is projected to break all TV viewership records and with the increased female interest in seeing a gushing, cheering Swift and at least one tight end, the roster of advertisers will be a little different.  Beauty brands Dove, e.l.f. eyes lips face, and NYX Professional Makeup have purchased what every year is the most expensive ad time in the world.